Ankord Media took on the exciting challenge of breathing new life into Martin Archery, an iconic Built-in-America bow maker, by overhauling their online experience. Our comprehensive website design created an exceptional online destination. We crafted strong product pages brimming with detailed stats and compelling visuals, making shopping a truly engaging experience for enthusiasts. We designed highly appealing landing pages for their community groups, recruiting Prostaff and Hunting Staff members and fostering stronger community connections. Smoothly incorporating their existing social media assets from Facebook, we also built practical forms for registering and managing community accounts, streamlining participation. The result is a vibrant, revitalized brand seeing a significant increase in community sign-ups and new product sales, truly hitting the mark for their dedicated audience.